Company †Strengths and weaknesses Analysis Essay Example for Free

Company Strengths and weaknesses abridgment EssayApplication Assignment Application Assignment on Situational Analysis and SWOT common to either themespgs MM-112 to MM-122 donation B and C (to be submitted together) (15+ 5 Marks) Company Strengths and weaknesses Analysis Remember this assignment is in continuity to the previous marketing assignment. Here we do a strength and weakness analysis for our family vis -a- vis competitors. We need to know A. What special strength/ competence or assets company has to satisfy the needs of customers? B. Who competes with us in meeting those needs and what is their competence, strength or asset?Can we scale our own pie-eyed and the major competitors on those competencies and strengths? This kind of an analysis follows a 3-step process. 1Identification of all our Competitors. Competition does not stem save from productions or pie-eyeds that compete directly for your market share but also from any company that satisfies the like cus tomer need. (Refer to the Market concept of competition at the end of the assignment ) 2List the areas in which your system or the competitor has the competence. Needless to say that these areas should be industry applicable.An indicative list of the areas in which a firm foot begin strength / competence is listed below. Innovation ?Ability to develop innovative products ?Amount of Rs. dog-tired on RD ?Patents that a company has to its credit ?Technical product or service superiority Manufacturing ? kind Cost Structure ?Flexible production physical processs ?Access to Raw materials ?Quality of work ability ?Capacity ?Outsourcing Finance- Access to capital ?Ability to generate funds in the short and long hold ?Ability to use debt and equity financing ?Parent firms willingness to financeManagement ?Quality of top and center of attention caution ?Knowledge of business ?Culture ?Strategic goals and plans ?Entrepreneurial thrust ?Planning or operation system ?Loyalty ?Quality o f strategic decision making. Marketing ? mathematical product quality reputation ?Product differentiation ?Brand name recognition ?Customer orientation ?Breadth of the product line ? air division ?Distribution ?Retailer relationship ?Advertising / Promotional skills ?gross revenue force ?Service Customer immoral ?Size and loyalty ?Market share ?Growth of segments servedThis list is only indicative to serve as a guide to the major areas in which a firm can have strength/ competence. You can add on or delete items to suit to your company and industry. 3Scaling your organization vis a vis the competitors on the parameters listed supra-The belligerent strength Grid *(Please refer exhibit at the end of the assignment) Once the strengths / assets relevant to the industry have been identified, one has to scale ones own firm and the major competitors on those strengths. One such grid has been make for the Luxury car market.The left side of the grid identifies the areas in which a opu lence car maker can have strengths/ competencies namely product quality, product differentiation etc. On the right side various blurs have been scaled with either less than average, average or above average position with respect to the strength/ competence identified. For ex. Cadillac has above average position in product quality, average when it comes to product differentiation and less than average on dealer satisfaction, all 3 areas macrocosm key to success in a car market. Assignment questions 1.Identify all the major competitors to your product. (Already done in part A of the assignment) ICICI beach HDFC SBI Deutsche Bank Citibank Goldman Sachs 2. Identify and list all the major strengths/assets/ competencies relevant to your industry. Core competencies Customer service Risk management Compliance Strategy Development pissed leaders and management Sales, marketing and Operations invitee base and shuffle 3. Scale your firm and any dickens other competitors on these stren gths in a Competitive Strength Grid as is shown in the example. HSBCICICI bankDeutsche Bank Customer service Reach to the customer is good well behaved relationship management postmortem clients focused cells Reach to the customer is good Premier clients focused cells Reach to the customer is good Good relationship management Premier clients focused cells Risk management Compliance credit Risk practicable Risk Market Risk Credit Risk Operational Risk Market Risk Credit Risk Operational Risk Market Risk Strategy Development Reach to global markets armorial bearing in emerging economies Specific to one country Reach to global marketsStrong leadership and management Business expansions Leadership support Culture of developing and retaining leaders Strong international management and leadership Business expansions regionally Strong management presence Business expansions Leadership support Strong international management and leadership Sales, marketing and Operations Consumer / Transactional Sales Advisory / Relationship Management Sales Consumer / Transactional Sales Advisory / Relationship Management Sales Consumer / Transactional Sales Advisory / Relationship Management Sales knob base and brand History and strong brand Your local banker approach Internationally renowned brand Strong regional brand History and strong brand Internationally renowned brand 4. Do you have a free-enterprise(a) advantage superior to that of the competitor in any or more(prenominal) area? Do you see major areas for improvement in any competitive area? The areas of competitive advantage are Strategy Development Reach to global markets Presence in emerging economies Strong leadership and management Culture of developing and retaining leadersStrong international management and leadership Client base and brand History and strong brand Your local banker approach Internationally renowned brand Areas for improvement Larger presence in retail operations in emerging economies Leve raging engine room to increase efficiency, access to markets and risk management Innovation by providing weekend banking and banking in non official hours PART C Assignment question 1. Based upon PART A and Part B of the assignment, consolidate the Strengths , Weaknesses, Opportunities and Threats for your organization into a SWOT Grid.