Value of Pop Culture Essay Example for Free

Value of Pop Culture Essay Jim and Pam got married, Ke$ha brushes her teeth with whiskey, and Lady Gaga ponders if we are actually born predisposed to be weird. No matter where you look, we are surrounded by pop culture. Popular culture is a sub-culture that is often mocked and scrutinized as not being meaningful or significant, pop culture is seen as what is considered â€Å"cool† at the moment in time, and carries no long-term effects on society or culture as a whole. Emile Durkheim once said â€Å"For Sociology really to be a science of things, the generality of phenomena must be taken as the criterion of their normality. In the same book, He argues for the functions of crime in society, I believe that these functions are the same functions that popular culture has in society. In brief, these functions are to produce social norms, establish social boundaries, create rituals that generate social solidarity, generate innovation, and pave the way for social change. It is important to identify what â€Å"pop culture† is identified as, seeing as how it can be used in several different ways. When I refer to pop culture, I mean so in the commercial culture sense. Commercial culture produces a product in order to generate a profit. Allow us first to examine the way popular culture produces social norms. In the book The Dominant Ideology Thesis, the authors argue that mass media is the key by which ideas of the dominant class is spread to the rest of society. I believe this view is crucial to understanding how popular culture produces social norms. For example, let’s use what we wear as a way to show how social norms are produce. The fashion industry tells us what to wear in magazines and advertisements, these norms are reinforced over and over again by television, actors, film, musicians, and celebrities who embrace the fashion trends. Stores begin to only sell a certain type of clothing, and it becomes increasingly more difficult to not conform to the fashion norm. Popular culture is not limited only to the fashion world in terms of the norms it produces, it is impossible to go through a checkout at the store and not be bombarded by magazines that share what type of sexual practices are not acceptable, what type of music is on the rise, and even what type of foods we should eat. Even children are being conditioned to behave a certain way thanks to programming such as Sesame Street and Barney. In addition to producing social norms, popular culture also helps us establish social boundaries. The music we listen to, along with the clothes we wear and the television we watch not only helps to shape our identities but also helps us find those people more like ourselves. It is because of the rise in popular culture that we are able to embrace certain musical tastes and reject others, allowing us to find others who share the same likes and dislikes as ourselves. People who listen to Metallica probably don’t have much in common with those people who listen to Miley Cyrus. Pop culture offers us a unique system to identify those who are like us, this is seen more obviously in the pornography business. The internet has normalized amateur pornography to the point where there is an unjustifiable amount of naked people on the internet, most of whom clearly (and I mean clearly! ) do so for non-profit. Perhaps the easiest aspect of popular culture to observe is the rituals that it creates. Teenagers are brought together through dance clubs, college students come together to view television events, comic book fans wait in line hours to see a new movie. All these rituals produce feelings of belonging, bonding with members of society over a common interest. The super bowl for example is a multibillion dollar affair because of the fact that millions of people from all demographics will sit down and watch the game for three hours. Going to a concert gives you a since of social solidarity, singing along to a song in unison with fifteen-thousand other people creates close social bonds†¦ even if you hardly know anyone else at the concert. They share a sense of meaning in their identity; this shared meaning is the basis of group solidarity. According to Durkheim, it is solidarity that is the basic building block of social cohesion. Popular Culture has also helped to generate innovations that have no only progressed itself, but all of culture. Obviously the most important area that popular culture has helped progress is clearly the internet. The World Wide Web has progressed and is driven by what could be considered the largest are of pop culture, pornography. I suspect that pornography hasn’t exactly helped the advancement of civilization, but it has helped the advancement of technology greatly. The development of broadband internet, streaming videos online, high definition quality pictures, all came to be as a result of the pornography business. Of course innovation isn’t held strictly by the adult entertainment business; another huge industry spurred by pop culture is the music industry, specifically the way we listen and buy music. Before 1999, and the invention of Napster, the internet was not a medium that many in the music industry embraced†¦ and it wasn’t until Napster exploited the lack of regulation over the internet that big music corporations saw the advantages of using the internet as a means to spread their product to a whole new audience. Before, the customer had to venture to a record store and sort through hundreds of albums in order to find a new type of music or band to listen too, now it can be accomplished with a quick Google search. The film industry has also been touched by the advancement that pop culture has allowed. With companies such as Netflix set up to combine movies with the internet, and the invention of the DVD, thousands of films are at our disposal and all with crystal clear clarity. Arguably the most important function that popular culture serves in our society is that it paves the road to social change, numerous times it is actually the driving force behind social change. This can be seen all the way back to 1906 when Upton Sinclair’s book The Jungle helped lead to a revolution of the food industry in America. We can see this clearly most recently with the sudden involvement of celebrities who got involved in the 2008 presidential election, primarily in Barack Obama’s campaign. Robert DeNiro, Oprah Winfrey, Usher, Chris Rock, Scarlett Johansson, Ron Howard, Magic Johnson, and John Mayer are just a few of the actors/athletes/comedians/musicians that are linked with Obama. It is no surprise that Obama won the 2008 presidential election in a landslide. Companies have long known the effect that celebrities have on America and have used them to push products. We are seeing this again with the involvement of such celebrities as Lady Gaga in the Gay Rights movement. Rap music is a great example of a group inside of pop culture which constantly challenges the social norms and the power structure of the white majority. It is clear that popular culture serves many functions in society, many of which are shared by crime. These functions include producing social norms, establishing social boundaries, creating rituals that generate social solidarity, generating innovation, and paving the way for social change. We cannot simply push pop culture off to the side as low-brow culture and has no significance.

Dostoevskys The Brothers Karamazov Essay -- Brothers Karamazov Dostoe

Dostoevsky's The Brothers Karamazov Dostoevsky first presents Smerdyakov, in The Brothers Karamazov, in Book 3 of Part 1. The author divulges details of the conception of the fourth son of Fyodor Pavovich Karamazov. Late on a September evening, a drunk Fyodor, by modern standards, "rapes" a homeless woman. Stinking Lizaveta, the victim of Fyodor's violence, was a legend in the town. Regardless of her unattractive and dirty appearance, her poverty, and homelessness, the townspeople regarded her with sympathy and compassion. Fyodor, on the other hand, treated Lizaveta as an insubordinate who was undeserving of even an ounce of respect. He and his friends mock her. He, then, rapes her. And, as if these actions are not cruel and offensive enough, he vehemently denies any of it happening. Later, when Lizaveta gives birth to Fyodor's illegitimate son, it is Grigory and Marfa who take the boy in, baptize him, and decide to raise the child. The townspeople mistakenly credit Fyodor for taking the dead woman's child into his ho use. All of these disturbing actions on the part of Fyodor are cause for his punishment. While Fyodor neglected his fatherly duties to his other three sons, to this fourth, he rejects them completely. He finds the controversy around the mystery of the boy's conception amusing. He employs his own son as one of his servants, as his "lackey." Although incredible attention to detail is paid to the story of Lizaveta, Dostoevsky waits to speak of the boy himself. It is as if the author is all ready separating this last son. Dostoevsky claims to not want to go into detail about Smerdyakov so as not to distract the reader from the story. However, it is an intention set-up on the part of the author. When we finally learn more of this mysterious character, it is not until four chapters later. Dostoevsky is oddly able to summarize the character of Smerdyakov in only five pages, whereas, with the characters of his brothers, he needs many more pages. In this way, the author is showing the mistreatment of this innocent boy by all who know him. Grigory is ashamed of him. He spreads the story of Smerdyakov's birth and ruins his reputation indefinitely. All three of the brothers treat Smerdyakov not as an equal, but as a servant. Despite his displays of intelligence, Smerdyakov is labeled and mocked by everyone. He is called a lackey, an ass, a sco... ...he destruction of his third brother a little differently. Alexei cares to an extreme extent about others. He is deeply affected by the suffering of Ilyusha and the other schoolboys. Smerdyakov knows that by simply affecting the two brothers whom Alexei loves, he is also affecting Alexei. Alexei, to no avail, attempts to save what remains of his brothers' dehumanized states. While Smerdyakov's actions are cunning and deceitful, he knows at every moment exactly what he is doing and why he is doing it. He is fully aware of his own predicament. He is born into misfortune, attempts to avenge his name, and wreaks havoc upon this small Russian town. While he carefully manipulates people and skillfully executes his plans, he is aware also of the immorality of murder. Like Zisoma's "mysterious visitor," Smerdyakov commits his crimes out of passion. He does not wait for the jury to consider his case. Like the "mysterious visitor," he has convicted himself of murder and sentences himself death. Smerdyakov's vicious crime and brutal punishment complete a full life of violence starting at his conception. His passionately violent nature erupts implosively beneath a mask of implacable calm.

Red Bull

Could It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms' marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a â⠂¬Å"Word of mouth† strategy. Red Bull Q1. How will you characterize Red Bull's overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives you wings’. These non –traditional marketing strategies of Red Bull are not unique to any market. The term ‘Glocal’ means to market globally, yet tailor the ‘message’ to appeal to local tastes. Red Bull does not follow a Glocal Marketing Strategy, as it does not alter the marketing techniques to any particular country. In all the markets, they cater to the same crowd and use the same pricing, distribution and advertising methods. Red Bull only offers its product in one size (250ml) cans, and design all over the world. Businesses that use global marketing embark on the same product, same marketing techniques and even the same brand names and packaging in all markets. Red Bull believes in marketing its product with one brand image all over the world. Hence, I can characterize Red Bull’s overall marketing strategy as ‘Global’. In addition, Red Bull does not use local marketing strategies as they do not conform to local considerations. Example Red Bull offers only two varieties in all the countries irrespective of the local demand or taste for a new variant. It also uses the same marketing campaigns of ‘buzz marketing' or word-of-mouth in all the countries, irrespective of the nature of market in a particular country. Q.2 Argue for the most relevant segmentation criteria to be used in the International Marketing Selection process. The International Market Selection Process is a very complex process of foreign market screening that considers many factors. For a product like Red Bull, the size and per capita income of its target market is the most important criteria used in International Market Selection. Red Bull’s target market is young adults and young professional (aged 16-22). If the number of people in this age – group form a small fragment of the country’s overall population, then entering such a market would be risky and not profitable enough. Red Bull has built a brand image of a youthful energy drink and hence it can be successful only in markets that have a large number of young people. Red bull has dominated the energy market for a decade now. Its popularity and stylish design has allowed it to be charged at a premium price. Red Bull is a stylish and vibrant energy drink that is priced at least five times higher than the ordinary soft drink. Red Bull strongly believes that it offers its consumers something more than a beverage; it believes that it offers them a ‘way of life.’ It provides its consumers with energy and related brainpower to make the most of their time. Due to all of the above reasons, Red Bull can afford to price itself at such a high price. Therefore, it is important that Red Bull chooses those markets where the people have the financial capacity to purchase their product Q3. Which changes would you suggest for Red Bull's future global marketing mix, in order to meet the future challenges? After seeing the success that Red Bull has got in the energy drinks market, new brands are entering this market. Hence, it is essential for Red Bull to make certain changes in its marketing, production and distribution strategies. Red Bull offers only one product with two flavor varieties. The new age consumers want variety hence; Red Bull should launch a new flavor depending on local taste. Also, Red Bull currently offers only one packaging size, it can introduce 1 litre Red Bull bottles that will be beneficial for the Clubs owners in terms of Raw Material costs and Red Bull in terms of Manufacturing costs. Red Bull’s pricing strategy has been beneficial to the company however, they should lower their prices a little in order to gain more consumers in certain markets. The marketing strategies of Red Bull are highly global. They do not alter their strategies according to local considerations. In order to gain an edge in this competitive global market it is essential for Red Bull to start taking local demands and tastes into consideration. Red Bull’s distribution strategy targets small retailers and distributors that spread the brand name through word of mouth to local consumers. They also use college students to help distribute the product. One thing that they can do in order to improve their product placement is start Red Bull kiosks. This can also act as a marketing tool. Red Bull uses non- traditional and out of the promotion techniques. They spend 30% of their revenue on marketing and promotion. I believe that their unique marketing techniques have worked for them and they should continue with them even in the future. Q.4 Red Bull is available in large cities in India across super markets, restaurants and bars. Evaluate the opportunities for market expansion in India. Red Bull has already targeted the right market in India i.e. young adults and professionals. Hence, in order to expand in India Red Bull needs to find new ways of attracting this crowd. Red Bull is priced at a high rate, youngsters get a fixed budget every month and cannot afford to spend so much regularly on an energy drink. Hence, Red Bull should be made available in college cafeterias at subsidized rates. In addition, Red Bull should be made available at call centers and night offices as a more energetic substitute to coffee. Red Bull contains less amount of caffeine than the amount of caffeine in a coffee cup. This information can be used to promote Red Bull over coffee. India has a large number of cheaper substitutes of energy drinks, therefore in order to tap the huge market share of India it is advisable that Red Bull reduce its prices for the Indian Market. Another strategy that Red Bull can use to expand in the Indian Market is to carter to the larger number of truck drivers that India has. Red Bull originally cartered to provide energy to truck drivers. It can start following the same strategy in order to increase its consumer base in India. It can start by making Red Bull available at highway dhabbas, and shops. However, in order to carter to the truck drivers Red Bull would need to slash its prices, until that is done this strategy will not work. Thus by following the above mentioned ways Red Bull can build a stronger and larger consumer base in India. Red Bull Could It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms' marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a â⠂¬Å"Word of mouth† strategy. Red Bull Q1. How will you characterize Red Bull's overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives you wings’. These non –traditional marketing strategies of Red Bull are not unique to any market. The term ‘Glocal’ means to market globally, yet tailor the ‘message’ to appeal to local tastes. Red Bull does not follow a Glocal Marketing Strategy, as it does not alter the marketing techniques to any particular country. In all the markets, they cater to the same crowd and use the same pricing, distribution and advertising methods. Red Bull only offers its product in one size (250ml) cans, and design all over the world. Businesses that use global marketing embark on the same product, same marketing techniques and even the same brand names and packaging in all markets. Red Bull believes in marketing its product with one brand image all over the world. Hence, I can characterize Red Bull’s overall marketing strategy as ‘Global’. In addition, Red Bull does not use local marketing strategies as they do not conform to local considerations. Example Red Bull offers only two varieties in all the countries irrespective of the local demand or taste for a new variant. It also uses the same marketing campaigns of ‘buzz marketing' or word-of-mouth in all the countries, irrespective of the nature of market in a particular country. Q.2 Argue for the most relevant segmentation criteria to be used in the International Marketing Selection process. The International Market Selection Process is a very complex process of foreign market screening that considers many factors. For a product like Red Bull, the size and per capita income of its target market is the most important criteria used in International Market Selection. Red Bull’s target market is young adults and young professional (aged 16-22). If the number of people in this age – group form a small fragment of the country’s overall population, then entering such a market would be risky and not profitable enough. Red Bull has built a brand image of a youthful energy drink and hence it can be successful only in markets that have a large number of young people. Red bull has dominated the energy market for a decade now. Its popularity and stylish design has allowed it to be charged at a premium price. Red Bull is a stylish and vibrant energy drink that is priced at least five times higher than the ordinary soft drink. Red Bull strongly believes that it offers its consumers something more than a beverage; it believes that it offers them a ‘way of life.’ It provides its consumers with energy and related brainpower to make the most of their time. Due to all of the above reasons, Red Bull can afford to price itself at such a high price. Therefore, it is important that Red Bull chooses those markets where the people have the financial capacity to purchase their product Q3. Which changes would you suggest for Red Bull's future global marketing mix, in order to meet the future challenges? After seeing the success that Red Bull has got in the energy drinks market, new brands are entering this market. Hence, it is essential for Red Bull to make certain changes in its marketing, production and distribution strategies. Red Bull offers only one product with two flavor varieties. The new age consumers want variety hence; Red Bull should launch a new flavor depending on local taste. Also, Red Bull currently offers only one packaging size, it can introduce 1 litre Red Bull bottles that will be beneficial for the Clubs owners in terms of Raw Material costs and Red Bull in terms of Manufacturing costs. Red Bull’s pricing strategy has been beneficial to the company however, they should lower their prices a little in order to gain more consumers in certain markets. The marketing strategies of Red Bull are highly global. They do not alter their strategies according to local considerations. In order to gain an edge in this competitive global market it is essential for Red Bull to start taking local demands and tastes into consideration. Red Bull’s distribution strategy targets small retailers and distributors that spread the brand name through word of mouth to local consumers. They also use college students to help distribute the product. One thing that they can do in order to improve their product placement is start Red Bull kiosks. This can also act as a marketing tool. Red Bull uses non- traditional and out of the promotion techniques. They spend 30% of their revenue on marketing and promotion. I believe that their unique marketing techniques have worked for them and they should continue with them even in the future. Q.4 Red Bull is available in large cities in India across super markets, restaurants and bars. Evaluate the opportunities for market expansion in India. Red Bull has already targeted the right market in India i.e. young adults and professionals. Hence, in order to expand in India Red Bull needs to find new ways of attracting this crowd. Red Bull is priced at a high rate, youngsters get a fixed budget every month and cannot afford to spend so much regularly on an energy drink. Hence, Red Bull should be made available in college cafeterias at subsidized rates. In addition, Red Bull should be made available at call centers and night offices as a more energetic substitute to coffee. Red Bull contains less amount of caffeine than the amount of caffeine in a coffee cup. This information can be used to promote Red Bull over coffee. India has a large number of cheaper substitutes of energy drinks, therefore in order to tap the huge market share of India it is advisable that Red Bull reduce its prices for the Indian Market. Another strategy that Red Bull can use to expand in the Indian Market is to carter to the larger number of truck drivers that India has. Red Bull originally cartered to provide energy to truck drivers. It can start following the same strategy in order to increase its consumer base in India. It can start by making Red Bull available at highway dhabbas, and shops. However, in order to carter to the truck drivers Red Bull would need to slash its prices, until that is done this strategy will not work. Thus by following the above mentioned ways Red Bull can build a stronger and larger consumer base in India. Red Bull Target market Red Bull was one of the first Energy Drink. It gave energy to people who want to be physically and mentally fit from 1982. As the company reported, in 2011 red bull had sold 4. 631 billion cans over the world with 11. 4 per cent increase of 2011. In selling, profits and productivity the data illustrated were the highest one of the company. (www. redbull. com) Moreover, as figure1 illustrated, Red Bull is the most popular energy drink brand all over the world from 2006 to 2012. Clearly target market is one of the most significant reasons for the Red Bull’s success.As the company’s slogan says, â€Å"Red Bull gives you wings†. Red Bull gave wings from the beginning and spread its wings quickly over the world. Until 2011, Red Bull was available in 164 countries. (www. redbull. com) Therefore, it is not necessary for Red Bull to set segmentations by geographic or geodemograhic. Besides, Red Bull is improved for people to create a clearly mind, dynamic p erformance and an active lifestyle. In other words, Red Bull helps people to be active physically and psychologically and have a zest life.Therefore it is also not useful for Red Bull to set segmentation by profile or psychographic. Red Bull is a drink to supply energy and increase endurance which could struggle for the physical or mental tired. It helps people to meet the challenges of everyday life such as work, drive, study and sports. (www. redbull. com) According to the text book, the definition of behavioural segmentation is the segmentation which slices consumers on the basis of how they act towards, feel about or use a product. Solomon, et al,2009) Consequently, the best way for Red Bull to set the target market is behavioral segmentation. Red Bull becomes increasingly important in people’s lives when they are working, studying, doing sports and driving. Workers and students are the most significant parts of Red Bull’s target market. Red Bull can make students and workers’ mind clearly. For students all over the world the Red Bull is as important as the pencils and paper. It makes students concentrate and perform well. And it provides students enough energy to the leisure time as well.It is essential for someone who works hard and pursues better performance. Sport is Red Bull’s main point. Red Bull supports about 500 professional athletes over the world. It makes sportsman physically and mentally fit. Red Bull provides the athletes a convenient way to improve their endurance, concentration and speed. (www. redbull. com) Drivers are the other large parts of the target market. According to the research from psychopharmacologist Dr. Joris Verster and his colleagues of Utrecht University, Red Bull can reduce driver sleepiness and improve driving performance. Joris Verster, 2010) | Red Bull enhances concentration, reaction speed and vigilance. Red Bull also focuses on the customer who plays video games, goes out day and night. In short, the target market of Red Bull is the customer who needs more energy physically and mentally. Figure1: Top Selling Energy Drink Brands 2006-2012 (Bevnet, 2012) Reference: Bevnet, 2012, Top Selling Energy Drink Brands 2006-2012, http://www. energyfiend. com/the-15-top-energy-drink-brands marketing management†¦. Red Bull, , www. redbull. com Joris Verster, SAFE DRIVING STUDY, access at Springerlink. com. Red Bull Could It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms' marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a â⠂¬Å"Word of mouth† strategy.

Da - big - Chinese character profile

On a list of the 3000 most common Chinese characters, Ã¥ ¤ § is ranked 13. Its not only a common character in its own right, used to mean big, but it also appears in many common words (remember, words in Chinese often consist of two characters, but not always). In this article, were going to look closer at the character, including how its pronounced and how its used. Basic meaning and pronunciation of Ã¥ ¤ § The basic meaning of this character is big and it is pronounced dà   (fourth tone). It is a pictograph of a man with outstretched arms. The word is mostly used for physical size, as can be seen in the following sentences: ä »â€"çš„æˆ ¿Ã¥ ­ Ã¤ ¸ Ã¥ ¤ §tÄ  de fà ¡ngzi bà º dà  His house is not big. Ã¥Å" °Ã§ Æ'Ã¥ ¾Ë†Ã¥ ¤ §dà ¬qià º hÄ›n dà  The earth is big. Note that simply translating Ã¥ ¤ § into big isnt going to work in all cases. This is why speaking Mandarin accurately can be a challenge. Here are some examples where you can use Ã¥ ¤ § in Chinese, but where we wouldnt use big in English. ä ½  Ã¥ ¤Å¡Ã¥ ¤ §nÇ  duÃ…  dà  ?How old are you? (literally: how big are you?) ä »Å Ã¥ ¤ ©Ã¥ ¤ ªÃ©â„¢ ½Ã¥ ¾Ë†Ã¥ ¤ §jÄ «ntiÄ n tà  iyang hÄ›n dà  Its sunny today (literally: the sun is big today) In other words, you need to learn in which cases you can and should use Ã¥ ¤ § to indicate a high degree. Other weather phenomenons are also okay, so the wind is big and rain can be big too in Chinese. Common words with Ã¥ ¤ § (dà  ) big Here are a few common words that contain Ã¥ ¤ §: Ã¥ ¤ §Ã¥ ® ¶ (dà  jiÄ  ) everybody (lit: big home)Ã¥ ¤ §Ã¤ º º (dà  rà ©n) adult; grown up (lit: big person)Ã¥ ¤ §Ã¥ ­ ¦ (dà  xuà ©) university (lit: big study, compare Ã¥ ° Ã¥ ­ ¦)Ã¥ ¤ §Ã©â„¢â€  (dà  là ¹) continent; Mainland (China) (lit: big land) These are good examples of why words are actually not that difficult to learn in Chinese. If you know what the component characters mean, you might not be able to guess the meaning if youve never seen the word before, but its certainly easier to remember! Alternative pronunciation: Ã¥ ¤ § (dà  i) Many Chinese characters have multiple pronunciations and Ã¥ ¤ § is one of them. The pronunciation and meaning given above is by far the most common one, but there is a second reading dà  i, mostly seen in the word Ã¥ ¤ §Ã¥ ¤ « (dà  ifu) doctor.   Instead of learning this particular pronunciation for Ã¥ ¤ §, I suggest that you learn this word for doctor; you can safely assume that all other cases of Ã¥ ¤ § are pronounced dà  !